Contact
ONE GROUP. MULTIPLE INDUSTRIES.
AFS Group corporate setting
MESSAGE FROM THE CHAIRMAN & GROUP CEO

Growth with purpose.
Value that lasts.

A message from Dato’ Sallehudin Hj. Satar on the direction of AFS Group of Companies.

Explore this page
ONE GROUP. MULTIPLE INDUSTRIES.AFS / GROUP
01FROM THE CHAIRMAN
AFS GROUP OF COMPANIES
Dato’ Sallehudin Hj. Satar, Executive Chairman & Group CEO
Dato’ Sallehudin Hj. SatarExecutive Chairman & Group CEO

Message from the Chairman & Group CEO

At AFS Group, we believe that sustainable growth begins with a clear purpose, strong foundations and the courage to pursue meaningful opportunities.

As we continue to build and strengthen our presence across diverse industries, our focus remains clear: to develop businesses that create lasting value, build trusted partnerships and contribute meaningfully to the industries and communities we serve.

AFS Group was built with the belief that opportunities become valuable only when they are supported by the right people, sound judgement and disciplined execution. Across our businesses, we therefore remain committed to responsible growth, operational excellence and long-term thinking.

Our diversity is one of our strengths. By bringing together capabilities across multiple sectors, we are building an integrated group that is able to identify opportunities, develop strategic partnerships and respond to the evolving needs of Malaysia and the wider region.

However, our ambition is not simply to grow bigger. It is to grow with purpose.

As we move forward, we will continue to strengthen our capabilities, embrace innovation and technology, develop our people, and work alongside partners who share our commitment to creating sustainable and mutually beneficial value.

The journey ahead presents many opportunities, and we approach them with confidence, responsibility and a long-term perspective.

Dato’ Sallehudin Hj. SatarExecutive Chairman & Group CEOAFS Group of Companies
Explore more about AFS Group